Every business or organization should have a Business Plan. If you've never written a Business Plan before, you will be amazed at how it forces you to clarify your own thoughts and intentions. The business plan is your roadmap to success. But without a clear purpose and goals, an organization can quickly founder and be lost. If your business plan is the roadmap, your definition of your Mission, Goals, Objectives, and Strategies are the compass.
The key to an effective business plan is to state your Mission, Goals, Objectives, and Strategies in measurable terms that can be clearly understood by someone unfamiliar with your organization. If a stranger can understand your stated intentions, then it is certain that your employees, board of directors, and/or customers will also understand why your business or organization exists, and what to expect from you.
The following information will help you to define the difference between Mission, Goal, Objective and Strategy.
What is a Mission?
A mission is a statement of general purpose: the reason the organization exists. Who are we? What do we do? For whom do we do it? Why do we do it?
What is a Goal?
Goals should be directed toward a vision and consistent with the mission.
Something the organization wants and expects to accomplish in the future.
What is an Objective?
An object is: a specific measurable result expected within a particular time period, consistent with a goal and strategy. A clear "milepost" along the strategically chosen path to the goal.
What is a Strategy?
The action path the organization has chosen to realize goals. Strategies establish broad themes for future actions and should reflect reasoned choices among alternative paths
Other information from A2Z:
A Basic Business Plan Format
Definition of Mission, Goals, Objectives and Strategies
Putting Together a PR Media Kit
Sample of a Press Release
Helpful information for entrepreneurs and small business owners:
Small Business Administration
SCORE Service Corps Of Retired Executives
INC. Magazine for Entrepreneurs
Oregon Association of Minority Entrepreneurs (OAME)
Other useful links:
Better Business Bureau
National Association for the Self-Employed
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